Your Kindness Will Lead You to Success

Bruce Kasanoff
Published in
4 min readSep 3, 2015


I am not impressed by someone’s ability to intimidate, cajole, persuade, manipulate, overpower or overwhelm others. No, what impresses me most are the people who have the ability to do these things, but who choose instead to let kindness lead them to success.

Once upon a time, a colleague of mine — frustrated by an assistant who couldn’t move as fast as he wanted — pulled her into his office and unleashed five minutes of verbal abuse before he fired her. She ran out in tears, and he came out with a big smile. “That felt SO good,” he said.

He viewed this incident as a success. I saw this as evidence that he was kind to people only as long as they did exactly what he asked. Otherwise, he cared not one whit about them.

It’s easy to yell and threaten, but these behaviors are signs of weakness, not strength. Strong people don’t lose control of their emotions. Skilled fighters say that once you lose your temper, you have lost the fight. Your vision narrows and you become dangerously impulsive. If losing your temper is a weakness for fighters, it is a deadly flaw for professionals.

This week on LinkedIn, Heléna Kurçab wrote a comment on one of my articles:

One of the foundational quotes that continues to guide my life is by holocaust survivor Victor Frankl:

“Between stimulus and response, there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.”

You don’t have a choice whether or not: the economy tanks, the stock market soars, your company is bought, your job is threatened, the biggest jerk in the world is promoted to be your boss, your best friend questions your ethics or your significant other truly loves you.

You only have a choice how you respond to such events.

To the degree that human beings have power, that power lies in our response. Sure, you can initiate change. But that’s the easy part. You decide to donate $50 to a charity like you have every year for the past ten. You sit down and write a check, then mail it. Easy-peasy.

But then you lose your job. Do you still donate $50 to charity? Maybe yes, maybe no. Perhaps you give them a week of your time instead… that would be a good outcome. Maybe you ignore their needs because you are too stressed out… that would be a bad outcome.

Kindness fosters more kindness. It opens eyes instead of closing them. It is contagious, and it feels wonderful.

Kindness does NOT equal weakness. Quite the contrary. It takes tremendous strength to be kind to someone who is slowing you down or who thinks differently than you do. But kindness bridges such gaps, and brings out the talent hidden in so many people.

Luis Benitez, who has 32 times summited the Seven Summits — the tallest mountains on each continent — told me that kindness and compassion are essential elements to overcome the horrible physical and mental challenges he encounters while climbing.

For example, if you see someone limping on a day when you have to reach the next camp, you can curse their weakness and ignore their pain, or you can stop for 20 minutes and bandage their feet so they can keep up with you for the rest of the climb.

By the way, that second strategy is not entirely altruistic. If a member of your party loses the ability to hike, your group may have to turn around. Stopping to help a colleague may be the fastest way to ensure you achieve your goals.


It takes discipline and foresight to break your stride to help another but helping a person close to you will almost always be in your long-term interest. Here’s a personal example…

Each day, in the #1 slot on my To Do list, I place “Kindness First.” Before I do anything else, I take at least one action that has no purpose other than to be kind to another person.

Here are some ways you could do the same:

  • Praise another person to his or her boss, peers, family or friends
  • Share someone’s contributions privately or publicly, such as via social media
  • Send a heartfelt thank you note
  • Offer assistance, whether that means teaching someone a new skill, or picking up items for them at the store, to save them a trip
  • Introduce two or more people who have mutual interests
  • Take the time to quietly, fully listen to another
  • Show compassion and empathy
  • Volunteer

Kindness First is the single best way to connect with other people and to lift my own spirits. The more unexpected my kindness, the more satisfaction I experience when offering it.

If this sounds like some sort of overly altruistic endeavor, I’d like to confess that, to me, this Kindness First strategy is one of the most selfish plans I’ve ever hatched. By reaching out to other people every single day, I strengthen my social network and — in effect — take out an insurance policy on my health and longevity.

The stronger your social connections, the happier and healthier you are likely to be. In my experience, strong social connections don’t come from asking people favors or manipulating them to get what you want. They come from being genuinely interested in other people, and from having an authentic interest in their well-being. It comes from being willing to help others. It comes from giving of yourself.

By being kind, you can find success. I have seen your future, and it is…

“From now on, your kindness will lead you to success.”



Bruce Kasanoff

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