Twine Closes $4.5MM Series A Investment
In 2014 Twine set out to do something extraordinary — to allow apps to take back control over their data. This was 6 years past the launch of the iPhone and the tectonic industry changes that introduced. At Twine we were seeing smartphones bring in a revolution in hardware and software. The multifaceted sensors on a phone and the subsequent ability for apps to solve very intimate problems for consumers shifted the data-media equilibrium. Never before, in any media format, had the value of data been so great relative to the value of media. Apps were sitting on very valuable assets that they needed to take control of.
From the very start we put the needs of publishers, the primary creators of value and content in the smartphone ecosystem, as our top priority. That approach has been rewarded by strong and consistent growth, and a data footprint in the hundreds of millions of devices. Apps need an advocate in the mobile data market, and we are just that advocate, helping them take back control of their most valuable data assets.
We are proud to announce that, with the close of a $4.5MM Series A round, we now also have the full support of Aligned Partners to see this vision through. Jodi Sherman Jahic and her partner Susan Mason saw the opportunity at Twine and acted decisively to move our deal to close. They valued the significant progress that we had achieved with very limited resources. They recognized that Twine had helped pioneer a new data market that now stands to disrupt the multi billion dollar desktop data market. You can tell a lot about someone based on how they negotiate a business deal, and props go out to the team at Aligned for driving the deal to consensus and a quick close.
For our data contributors, this means that you can expect better data tools and better monetization coming your way. We will continue to solidify our position as the leading supply side mobile data platform as we staff up with data sales and engineering staff. For our data clients this means that you can expect more unique data products, at a greater scale, with the best quality standards in the market. For consumers this means that a good company, that respects privacy, will shepherd more and more of the mobile data ecosystem.
It is also important to recognize that we have also gotten a lot of help along the way from over a dozen tech leaders including Matt Greitzer (Accordant Media), Matt Keiser (LiveIntent), Dave Erickson and Josh Lowenthal (FreeConferenceCall.com), Ed Zimmerman (Lowenstein), Gary Sheynkman (Ampathy), Jorey Ramer (Super), Ian Sobieski (Band of Angels), Scott Swanson (Aki), Chandra Nagaraja (Jiseki Health), Itamar Rosenn (Facebook), Tom MacIsaac (RBmedia), Jonas Hellgren (Valutive), Dave Thornbury (SMS), David Steinberg (Zeta Interactive), Ivan Markman (Neustar) and the team at ADK Capital. Special thanks to the legal teams at Scott Law, Centric, Lowenstein, and Gordon & Reese for helping us keep the bad guys away and the good guys close.
So now the fun starts. We think that there will be more than one unicorn to emerge from mobile data. We have the team, the tech, the vision to get on the medal stand. Now we are off to disrupt the data establishment — upward and to the right we go.
