Referrals remain an important part of shopping for women

Elizabeth Rago
Sep 9, 2018 · 3 min read

Women are spending more than $150 billion annually, according to Dhanusha Sivajee executive vice president of editorial and marketing at XO Group in a Forbes article — and that’s a lot of spending power. In order to tap into female consumer purchasing, businesses are hitting close to home in terms of everything that matters to the Modern Domestic Woman. The emotional connection is what…

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Elizabeth Rago

Written by

The Modern Domestic Woman. Writer and speaker specializing in women’s lifestyle content.

The Modern Domestic Woman

The MDW conversation includes everything that encompasses being a modern woman in the world today.

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