A Product Manager’s Guide to Experimentation

A/B Testing + Product Management

Product Managers develop hypotheses on an almost daily basis. It’s a critical part of the job.

They develop hypotheses about new features, changes to UX, even the specific copy that best conveys to a customer what the customer should do next.



Learn from Alex Mitchell’s inside startup perspective and get smarter each and every week. Find more at https://themodernproductmanager.com/

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Alex Mitchell

Product @Kinsured | 5x Product Leader/Founder | Syndicate: bit.ly/mitchell-ventures | Author: @producthandbook @disruptbook