Crowdfunding Pick: Fishing the Series

“I think the only way to bring equity to this industry is to lift women up along the way.”

Siân Melton
Mar 8 · 9 min read
Alicia Carroll

Tell us a little bit about yourself and how you got involved with filmmaking.

Alicia Carroll: I wanted to work in television since I could comprehend the idea that the people on the TV weren’t really in the room with me—so about age 14. Kidding! Four, I was about four years old. I started in theater and dance, and loved anything that involved storytelling and escapism. After I got over the childhood dream of wanting to be in the next Sister Act movie, I was set on working in development.

Tell us about this project! Where did the idea come from?

AC: Fishing began as a discussion with my interns about how to adapt Shakespeare for the modern age. Mistaken identity, pretending to be someone you’re not for money, for revenge, or for love. The themes and plot screamed catfishing. As a lover of Shakespeare, it’s easy for me to romanticize the situations his comedic characters get into, but when I put things into perspective and realized that things like that still happen today, just online, it sent me into a deeper interrogation of the internet and how it’s affected human connection and morality. There are two things people would do anything to get and protect: love and money. And Fishing explores the conflation of both.

What excites you about using crowdfunding?

AC: What I love about crowdfunding, specifically an independent series, is the direct to consumer model. We can finally help produce content that we want to see without just hoping and praying that Netflix or Hulu greenlights it. The audience is in charge. You give x dollars to a campaign, you pay for their set piece, or their crew meal or their sound equipment, you know, tangibly, that you were integral to that project getting made. And when it’s finished, you get to enjoy it knowing that you were a part of their journey as well.

In your campaign video you mention that each episode has a different look. Could you explain why?

AC: The nice thing about web series is that there are no rules! Our writers room was comprised of people who come from traditional TV backgrounds and sketch, so we had a lot of fun establishing kind of what the “traditional” version of this would be, and what we wanted to do with it.

Tell us about some/all of the other amazing women who are working on this show!

AC: I love love love our team. I am so lucky to live in a city where I am constantly meeting talented people. Our writers were a combination of people I had worked with before, and people I just met and loved when I read their samples. The project was really just the writers for a while. Once I knew we had a show with legs that could be something larger than what I could feasibly produce on my own, we started attaching more people.

Tell us about why you are a feminist and why it’s important to your filmmaking.

AC: Oh man, here comes a speech. I think filmmaking without feminism is too one-sided to feel authentic to the world we live in. A film without women represented is just not true. We are a majority of the population. Just like I don’t believe that when two white romantic leads walk down a New York City street they don’t interact with any people of color…it’s just not possible. And the fact that on screen roles aren’t representative is an active choice, and the same goes for behind the scenes.

Who are your favourite women working in the industry?

AC: There are too many to name! Well first, my boss, Erica Shelton Kodish. I’m also a fan of Issa Rae & Amy Aniobi, Lena Waithe, America Ferrera, Mindy Kaling, Liz Garcia, Effie Brown, Gina Rodriguez, Regina King, Aline Brosh McKenna & Rachel Bloom, Dee Rees, Phoebe Waller Bridge, Gloria Calderon Kellett, Vic Mahoney, Reed Morano, Melissa Rosenberg, Beth Schachter, Jennifer Kent, and Amma Asante. The women in my writers group, fellowships and monthly workshop who are all moving and shaking, working their way up. There are so so many more.

What’s the best advice about filmmaking you’ve ever received?

AC: Don’t ask for permission to create your own work.

If you could hold any Guinness World Record, what would it be?

AC: Consecutive minutes spent watching The West Wing.

What kind of hat best describes your personality?

AC: Beanie.

Recommend one #MUFFApproved film** for our blog readers!

AC: Can I do one film and one show? Show — Pen15, Film — Real Women Have Curves.


We are a community that celebrates women in film and TV. High five!

Siân Melton

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♥: movies, ice cream, cats | 💼: cat herding, content, community | founder: @MUFFSociety |



We are a community that celebrates women in film and TV. High five!