4 Best Digital Marketing KPI’s for Startups

In today’s bootstrapped or crowdfunded startup world every single penny spent on Marketing campaigns matters a lot, So I thought of putting 4 Best KPI’s you should track as a Marketer if you’re working for a startup.

Conversion Rate

The conversion rate is an important mechanism to track the number of website/app visitors performed action in any of the following ways:

• Filling the lead form
• Purchasing any of the product
• Downloading any infographics or brochures.

All the above actions can be called conversions, but it totally depends on the nature of business and their marketing objectives. The conversion rate also can be tracked on the basis of difference channels, keywords and time/date of actions. This mechanism can be tracked on almost every analytical tool.

Abandonment Rate

The abandonment rate term is mostly used on e-commerce business and this refers the percentage of users getting abandoned after the certain process is initiated such as adding products to cart, leaving the site after payment gateway page, etc…

You will be able to track the cart abandonment rate through many of the analytical tools (Google Analytics, Kissmetrics, Clicky, etc..,) But to prevent the surge in your cart abandonment rate, below are the following free and paid tools which will motivate users to buy the products instead of abandoning the cart.

• Rejoiner
• Card stack
• Adroll
• Crazyegg
• Olark

Bounce Rate

The Bounce rate shows how good your website content engages the customers and if the bounce rate increase then it is a clear indication that website content has to be reworked and it should engage the website visitors to surf other pages also to make an action (Conversion) on the website. Most of the free analytical give you the Website Bounce rate as default on the dashboard itself. Below are few good practices followed many marketers to reduce the Bounce rate om their websites

• Attractive CTA
• Use Gamification on the landing page
• All banners and graphics have to be optimized
• Make sure web layout is responsive to all Web/Mobile screens.

Source of Traffic

Every Marketer should be known which channel is generating more traffic for their website/app. So that required measures can be taken for non-performing channels. (i.e.) Primary traffic is coming from Social media followed by Search engine and directly explains Marketer should really work on best practices of SEO and also on a branding campaign to increase the direct traffic. The source of traffic can be easily tracked either in Google Analytics or via various analytical tools. Here is another advanced tracking tip, you can also track the number of conversions based on the traffic channel to know which channel is performing better.

If you like to know more advanced Digital Marketing tracking mechanism to adapt for your startup kindly drop an email — editor@digitalmarketinggossip.com