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The production of immersive content in virtual reality will be responsible for driving engagement with the medium, and there is no brand better known for creating extraordinary entertainment experiences than Disney. This is our first content partnership with a major studio, and we can’t imagine any other brand better suited to helping usher in this new era of VR. We saw the first glimpse of the kind of 360 degree content that can support major motion pictures through Disney’s work with OZO for The Jungle Book — which included cast and crew interviews and footage from the red carpet at the movie’s premiere. As studios look for new ways to promote and support theatrical releases, VR is a natural evolution.

Our vision is to use virtual reality to connect the viewer and the experience in a way that was never possible before. In addition to putting viewers on the red carpet, we can put them on stage with their favorite band, courtside at their sporting event of choice, or at the heart of the most emotive news stories of the day. With OZO, the possibilities are limitless.

At Nokia, we understand that no technology can truly advance on a global scale without the right partnerships in place. We believe partnering with Disney will help advance VR overall in building new experiences for people that put them at the heart of the action. And in working closely with Disney’s producers, directors, and marketers, we can help them get the most out of VR.

We are constantly looking for the right partnerships that will help put more immersive VR experiences into the hands of the consumer. Our collaboration with The Walt Disney Studios is the first step on an incredible journey.