THE NARRATIVE ARC

I Started as a Bean Counter at Peet’s and Left as a Chief Financial Officer

My lessons working at the venerable coffee company

Paul Yee
The Narrative Arc
Published in
8 min readJan 6, 2024

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Two people tasting coffee with samples of green beans on the table
At Peet’s, I learned how to appreciate good coffee—and how to lead with quality. Photo property of author.

Each morning, as far back as I can remember, I’ve had a coffee mug in hand. During 5 a.m. commutes, while jet-lagged overseas, and in my life’s most stressful moments, coffee has been a steadying…

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