Why You Should Redesign Your Product Training Engine, Online!

Most organizations offer traditional classroom training programs to train employees and sales teams on their product(s). Some offer on-boarding and product training programs to their clients.

This is done to boost productivity, sales volumes, and client success.

However, most, if not all organizations render their product training programs useless by failing to keep their content up to date.

How can content creators simply forget to update content to facilitate the latest product changes?

The issue lies not in the updates themselves, but in the frequency at which they are launched. With today’s rapid pace of technological advancements and changing needs of customers, product changes/update have become a dime a dozen.

With that being said, the problem statement becomes much clearer. It’s not the content creators who are at fault. It’s the approach to product training itself.

So where are you going wrong? What can you do to reach out to all employees or clients with up to date content so that they are equipped with the latest product knowledge, enabling them to both increase sales, boost productivity and get comfortable with using your product.

You certainly can’t put your training teams in a costly and time consuming spiral of cataloguing ALL updates as and when they come out. Imagine them having to reprint material for a 1000+ strong sales team and emailing new media to all teams every weekend.

The Solution

Complementing classroom training with e-learning and a dynamic, accessible online knowledge hub, such as an LMS, is a possible solution that may help you keep all employees and clients up-to-date without spending a fortune.

The Benefits

Let’s explore the reasons why online product training can improve your organization’s bottom line and keep employees “up-to-date” with new product features.

Cataloguing Updates Becomes a Walk In The Park

An online learning platform such as an LMS, will allow for stress-free updates. An LMS simplifies the problem of distributing content to each and every employee by making content accessible anytime, anywhere and on any device. Simply upload a video/ document, presentation covering a new update to your LMS and watch your employees catch up with the changes.

Training Becomes More Engaging

To most employees, traditional product training is usually as boring as compliance training, and that is saying something. Move product training to an online platform to give it a new taste and vibe. Branching scenario-based assessments, sales pitch simulations, progress based rewards etc all prove to be great pedagogical tools to keep your teams updated on your product without boring them to death.

Knowledge Retention Increases

At the end of the day, your training is only as effective as the percentage of information retained by your employees. Your training strategy will never offer a positive ROI if your employees are unable to pitch the key features of a product to a customer. Make your product training engaging by chunking it down by leveraging visually appealing content. Doing so is a proven method to boost knowledge retention as it gives employees large amounts of information in short, engaging bursts.

Accessibility Increases

Hosting your product training content online gives your employees access to product-related information no matter where they are. All they need to do is simply log onto the portal using either a smartphone, a tablet or a laptop and learn whatever they want to learn. They won’t have to wait for the next classroom session to get a piece of info which they don’t remember as all information will be available to them 24x7 right in their pockets.

A 24x7 accessible training catalogue will also allow your employees to go into a sales negotiation prepared. They will be able to brush up on all key features of a product, customer personas, pricing models etc in order to equip themselves for the perfect pitch.

Educating employees on product knowledge and selling skills is paramount to the success of any organization. Make it easier by moving your training to a cloud-based/ online platform.