Origins #78 — Time to learn actual business

Upcoming focus on revenue and additional sales channels

In this series we are documenting the journey of building DULO, starting from Day 1. Every week we publish a new chapter that takes you behind the scenes of our process. With every article we want to provide value to you, the reader. We share the success and failures, the opportunities and the challenges that we face while executing our vision.

If you are new, check out our previous post.

We’ve been in the content game for about two years now and in sales for about one.

The branding/content side of things and it’s distribution in a modern digital context is much stronger for us, compared to the actual art of selling and generating revenue.

So far, we haven’t invested any big budgets in marketing and most of our sales have been through content marketing and/or word of mouth.

We feel that we’ve been lacking in being able to create serious organic traffic to our website in order to generate higher revenue and we think that it’s a good time to start prioritizing it if we want to build something substantial long term.

It’s a fine balance between patience and immediate actions that we need to take to start understanding sales channels, traffic generation and the nitty gritty of e-commerce in a 2018 digital context.

So, for the upcoming weeks, we’ll be focusing on a few things in order to implement this new, more sales oriented mindset.

Amazon EU

We’re in the process of listing our products on all European Amazon marketplaces. There are a few things that we need to prepare in order to be able to do that and then the next step would be to figure out that environment and how to have a successful product listing.

B2B opportunities

We’ll start creating a list and approach any B2B opportunities that we think might makes sense. At this point we don’t really have a specific concept in mind, but anywhere that our product might be valuable. For example, uniforms, corporate presents etc.

Other

Any other channels that we think might result in direct sales, for example, local marketplaces, pop up stores, wholesale etc.

The specifics of this approach are still vague, but the direction is clear and as with everything we’ve done so far, we’ll figure it out as we go along in order to reach the next stage of this business.

Thanks for following along and if you have any suggestions/ideas what channels we can tackle, I’d be super grateful if you reach out and let’s start a conversation! Thank you!

J.

Originally published at weardulo.com, where you can check out our shirts, podcast, vlog and blog.