7 Reasons Shopify is the Go-To Platform for Merchandisers
There are hundreds of e-commerce options for opening an online store, but here’s why Shopify leads the pack. Whether you’re unsatisfied with your current hosting provider, or you’re an existing Shopify merchant, these features demonstrate why we at NEU continue to use the platform:
1. Ease of Use
With Shopify, you can literally have a new store up and running in just a few minutes using one of their default templates. Even novice web users can quickly start selling as soon as they create an account. The easy to use admin area makes it simple to add products, organize pages, and manage orders.
When it comes to getting the design of your store to look and feel like an extension of your brand, Shopify has you covered. With over 100 professionally designed templates, merchants can explore the Shopify Theme Store and filter by both price and industry.
3. Tools and Support
Anything you need to grow your business from a logo maker to a profit margin calculator can be found in Shopify’s free business tools. On top of that, one of the main considerations when looking for a hosting provider is customer support. Shopify has a robust FAQ section, a help form, email/chat support, and phone support. So when they say 24/7 support, they mean it.
The Shopify ecosystem consists of more than just store-owners. With specialties ranging from store set-up and development to photography and marketing, Shopify experts are there to take your store to the next level.
These experts also contribute to Shopify’s growing App Store. Both free and paid apps can significantly increase conversions and improve efficiency through SEO optimization, custom discounts, and order fulfillment.
6. Key Partnerships
Not only has Shopify helped pop-up shops and brick-and-mortar retailers through its Point-of-Sale offering, Shopify is pioneering the social media e-commerce partnership channel by allowing users to integrate shopping with Twitter, Facebook, and Pinterest. Followers can shop from your store without ever leaving the platform. Even more, Shopify has made key partnerships with Amazon and Apple to cement it’s position as a key player in commerce.
7. Do More with Shopify API
For merchants looking for more custom solutions, the Shopify API allows you (or a developer) to get under the hood of your store’s database. Here are a few features you can build in:
- Create orders
- Issue refunds
- Add, modify, and remove product images
- Send emails for abandoned carts or discount codes
Since many store-owners are hustlers who also work a 9–5, Shopify has included a keyboard shortcut to keep your side project undercover. Once logged in to your Shopify store admin, type boss and your browser will be disguised as the below Excel spreadsheet!
As you can see, Shopify is built to last. If you’re thinking about switching over from another e-commerce provider or you’re ready to start selling for the first time, try out Shopify’s 14 day free trial and I promise you won’t be disappointed. Whether you’re selling online, at your store, on social media, or out of the trunk of your car, Shopify has you covered.