Will The New Anti-Greenwashing Rules Work?
The aim is to bring false green claims to court — faster than ever.
Have you ever been deceived when buying a product? If you think not, then let me prove you wrong.
Deception comes in the most subtle ways — one of these are green claims. They are beloved by marketers around the globe. And they are wildly misused.
A 2020 study by the EU Commission found that over 50% of green claims made are misleading, or unfounded; and 40% lack sufficient proof.
Likewise, a 2022 research by the Australian Competition & Consumer Commission (ACCC) uncovered that 57% of companies reviewed made false or misleading environmental statements.
Trustworthiness?
Error 404.
The ‘green customer’ is easily exploitable
If you buy these “climate-neutral” oats, do you really know what that means? Have you ever purchased a product because its green-colored packaging looked more sustainable? When buying from that “conscious” fashion brand, what are they conscious about?
You get my point.
As customers concerned with the environment, we tend to be value-driven beings. We believe in the good. Translation…
