Prospects that don’t convert cost you a fortune! Save money now with this psychology hack

“Damn it!”

“I lose 5 grand two days ago on the bet. It’s crazy!” My friend said.

“Holy shit!” I said, “But, how much you win?”

“Hmmm… today about 6 grand or so.” My friend answered.

“You earn 6 grand and now you complain,” I said.

Our brain hardwired to focus on pain, fears, doubts and suffers rather than gains.

That’s why focusing on pain points is the best way to sell.

Then tell a story about how you gonna help them to get rid of suffering.

For example in the headline:

Don’t write: “The best way to cleaning your house!”

Write: “A messy house can make you anxious, unproductive and stressed.” or “Germs in the house can weaken your immune system.”

And in the CTA:

Don’t write: “Sign up”

Write: “Clean My House”

Talk to customers to find out real pain points. Use their words in your copy.

It’s storytelling.

Step 1: Show them the status quo

Step 2: Tell them about the happy ending — your solution.

Grab attention and sell with a pain point and keep ’em coming.




Every Friday. A 10-minute story. Learn from the top companies how to be exceptional in marketing, delight customers, and create great experiences | SUBSCRIBE >>>

Recommended from Medium


Facebook will soon be offering campaign budget optimization across the platform, not an ad package

Build Your Website Around Visitor Psychology; It Works!

13 Great Ways to Cocreate in Social Media to Build Your Tribe Faster

Marketing Work|Yi-Ting Chen

5 Affiliate Landing Page Tips to Instantly Increase Conversions

How to create ad groups at scale for Google shopping ads?

What’s in it for me? The value of a value proposition.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ali Eskandari

Ali Eskandari

No Paradox. No Progress.

More from Medium

Building your client relationships in a pandemic with Karl Sakas

300% Growth For A Financial Advisor (My Client)

Witnessing Next Level Marketing

How Working as a Sales Rep Prepared me for Copywriting