Whakahoutanga
Once upon a time,
Steve & Alexis attended a lecture by an entrepreneur and VC, Paul Graham.
They had an idea. A food ordering app called My mobile menu.
They pitch their idea to Paul.
After speaking, Paul invited them to apply to Y Combinator.
But, they were rejected.
Steve & Alexis decided to start again.
However, they never could anticipate where the next idea will come from.
Paul showed them Slashdot — a social news website.
He asked Steve & Alexis to build a product like that.
They start working on the idea that Paul called the “front page of the Internet”.
Within 20 days Reddit was born.
They didn't just copy & paste.
They realized the upvote and downvote is what Slashdot missing.
They build a better product than the previous models.
Today, Reddit is one of the top 20 websites in the world.
Where is the Slashdot?
Sometimes (ahem…most of the time!) you don’t need to invent.
Whakahoutanga is mean renovation in Maori.
You can renovate existing solutions.
How get started?
- Research what is the pain point
- Find solutions that already on the market
- Discover a gap between what people need vs existing products. Ask, what are they missing?
PS … subscribe to CGX and every Friday I’ll send you a 2-minute story about how the world’s best companies creating great experiences.
