A Strange Night

Celebrating Life While People Are Dying

Andy Dunn
The New Luxury Movement
2 min readSep 9, 2017

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Never once got invited to a cool red carpet flashing lights “breaking dishes” fashion party ever before.

(We broke some dishes.)

Not once.

It hurt.

We built Bonobos, with more than a few dozen customers and counting, and the industry we were disrupting didn’t seem to care.

Then we “sold out” to Walmart.

Abracadabra.

The red carpet rolled open.

Finally got invited to hang with the “cool” kids.

Uh. Got it.

We danced. We laughed.

We saw the Weekend emerge. My wife wore a dress from Brandon Maxwell and looked even more incredible than usual — if that’s possible.

Meanwhile, people in Texas are suffering. Florida is about to get ravaged.

Meanwhile meanwhile, people in India are suffering an even greater loss of life than what we see in the U.S., and it’s not getting much air time.

1000 deaths versus 50?

It’s because the # of deaths doesn’t matter, I guess — a single death is a tragedy.

How can a person celebrate, when others are about to suffer?

Or are suffering?

I guess it’s the only option — but I feel weird, and conflicted.

Praying for those in Irma’s path. Praying for those rebuilding and recovering from the Harvey deluge. Praying for Florida. Praying for Texas. Praying for India. Praying for Bangladesh.

Worried about Jose and more water. And more wind.

“This is how we do it. It’s Friday night, and I feel alright.”

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Andy Dunn
The New Luxury Movement

Spirit animal @bonobos, swan hunter @redswan, brother @monicaandandy. I love cilantro but love even more the people that hate it