The New York Times


Apple Goes to Hollywood. Will Its Story Have a Happy Ending?

The company is making deals with Steven Spielberg and other big names. But can it avoid the fate of other tech giants who entered the entertainment business?

Image for post
Image for post
Photo: DmitriMaruta/Getty Images

By John Koblin

Known for its bold designs and its big marketing campaigns, Apple relishes its…

To keep reading this story, get the free app or log in.
Read the rest of this story with a free account.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store