Snapchat’s New Test: Grow Like Facebook, Without the Baggage

Under pressure from investors, Snap is making radical changes. Can it emulate Facebook without losing its innovative spirit?

The New York Times
Nov 15, 2017 · 6 min read
Snapchat co-founders Bobby Murphy, chief technology officer of Snap Inc., and Evan Spiegel, chief executive officer of Snap Inc., smile at each other after ringing the opening bell at the New York Stock Exchange (NYSE), March 2, 2017 in New York City — Drew Angerer/Getty Images

By Kevin Roose

In today’s social media industry, you essentially have two options: Die young, or live long enough to turn into…

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