Member preview

Switch Flips Nintendo’s Fate, Reviving the Magic at a Sagging Company

This time last year, the company that made Mario and Donkey Kong household names seemed to have lost its touch. Now, with the new console, it’s on a roll.

By Simon Parkin

This story is for Medium members.

Medium curates expert stories from leading publishers exclusively for members (with no ads!). Register for a free account to begin your member preview.

Already have an account? Sign in.

Join Medium to read this story.

Sign up with a free account to read this ad-free selection curated from The New York Times.
Already have an account? Sign in.