Member preview

Switch Flips Nintendo’s Fate, Reviving the Magic at a Sagging Company

This time last year, the company that made Mario and Donkey Kong household names seemed to have lost its touch. Now, with the new console, it’s on a roll.

By Simon Parkin

This story is for Medium members.

Medium curates expert stories from leading publishers exclusively for members (with no ads!).

Already have an account? Sign in.

Join Medium to read this story.

Sign up with a free account to read this ad-free selection curated from The New York Times.
Already have an account? Sign in.