These Influencers Aren’t Flesh and Blood, Yet Millions Follow Them

From Calvin Klein to KFC, the rise of the computer-generated influencer on social media

The New York Times
Jun 18 · 6 min read
Balmain commissioned the former fashion photographer Cameron-James Wilson to create a “virtual army” of digital models, including, from left, Margot, Shudu and Zhi. Image: Balmain via The New York Times

By Tiffany Hsu

The kiss between Bella Hadid and Miquela Sousa, part of a Calvin Klein commercial last month, struck many viewers as unrealistic, even offensive.

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