Why Is Silicon Valley So Obsessed With the Virtue of Suffering?

The Stoics and friends continue to be the dominant thought leaders from Google to Apple — and a new entrepreneur lobbying firm has even named itself Cicero

Nellie Bowles
5 min readMar 27, 2019
Illustration: Tracy Ma

The wealthy of Silicon Valley ought to be living their very best lives right now. John Doerr, an early Amazon and Google investor, calls their moment “the greatest legal accumulation of wealth in history.”

And yet, the people of Silicon Valley seem determined to make themselves miserable. They sit in painful, silent meditations for weeks on end. They starve for days — on purpose. Cold morning showers are a bragging right. Notoriety is a badge of honor.

So the most helpful clues to understanding Silicon Valley today may come from its favorite ancient philosophy: Stoicism.

An ancient Greek school of thought, Stoicism argued that the only real treasures in life were inner virtues, like self-mastery and courage. The Stoics offered tactics to endure pain and pleasure without complaint.

These virtues are paraded on the website of a new entrepreneurship-focused lobbying firm, the Cicero Institute. The organization started quietly last year, and is intended to advocate for startup…

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Nellie Bowles

Reporter for the New York Times covering tech and culture