Redefining Status

Status is defined by scarcity and abundance, and in a world that is completely saturated with material goods, people will look for the next status symbol, which is defined by how difficult it is to access.
Only 11% of people of the Y Generation believe that
having lots of money is the definition of success.
Brian Solis, Future of Business, 2013
Possessions will have a new meaning, and it also changes the focus of what should be cherished and protected.
80% of people from 30 to 44 get upset
with people who splurge their wealth.
Looking Further with Ford Trend Report 2017
So, what defines a premium service today? The expectation is, in fact, that everything is done in a simple way. The customer’s perspective, related to interactions with the brand, must have fluidity. Their expectations should be
aligned and achieved, and they especially need to work this way in unforeseen times where things really go wrong, and the customers need more support from the company.
70% of adults agree that companies are responsible
for improving the lives of their consumers.
Looking Further with Ford Trend Report 2017
Of course, this means having the ability to understand people, to generate unique experiences, and to be ready for the unexpected. Whoever delivers this at a fair price, wins!

