The PR Blogs and Free Resources You Should Be Utilizing

As a PR professional, one of the biggest mistakes I’ve seen new hires make in their entry-level position is blindly blasting out the same impersonal, artless pitch to any journalist who has ever covered a beat remotely adjacent to one of their client’s products. When I was a recent grad without any real industry experience, I made that same mistake until I began reading PR blogs. Not great — and unsurprisingly, this approach was not effective.

Whether you’re a seasoned PR pro or looking to break into the industry, reading expert blogs…