5 Steps to Flip the Ladder Sideways and Grow Your Grassroots Donors.

Often, working at a nonprofit organization can feel like you’re playing th team building game, “All Aboard”. You’re trying to serve the same number of people with fewer resources, or serve more people with the same amount of resources. This metaphor is not only apropos to programming, but to fundraising as well. You’re trying to raise funds from more supporters (get more people on board) with the same number of staff or resources. And yet, the more you raise, the more people (donors and clients) you can get on board.

It does not need to be an endless game of chicken, egg, chicken, egg. Read how you can flip the ladder on sideways and bridge a new way to grow your donor base.

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Blond boy in kelly green raincoat walks across a wooden boardwalk, away from the camera. On both sides of the bridge are wooden railings and tall green stalks. | Photo by Timon Studler on Unsplash

This post was written for Wethos by Janice Chan in partnership with AB Charities, and also appears on the ActBlue blog and AB Charities blog.