Behaviourally Designed: How Airbnb Uses Design Thinking For Better Outcomes

A Day in the Life: Behaviour Architect at Fractal Analytics

Black Friday: The Behavioural Economics Behind a Big Sale

By Eshna Sharma(UG 23), Edited by Tanya Chatterjee (UG 23)

The Rule of Reciprocity: To owe or not to owe

By Akalya Srikumar(UG 22), Edited by Nitya Deep(UG 23)

Uber’s Nudges: Morally Questionable Incentivization?

Herding and the Dot-Com Trap

Written by Rhea Hajarnavis (UG 23)

Nudgelet Longform: Nudged Mu(n)ch?

By Ambika Bhura, Guest Writer

Behaviourally Designed: The 3 Most Effective Principles of ‘Smallcase’

By Tanishi Kapila (UG 22) , Edited by Trisha Nagpal (UG 21)

This article is part of our latest column, ‘Behaviourally Designed’. It includes pieces that deconstruct behavioural and…

Engaging the Autopilot: Do humans really think when they think they are thinking?

Understanding Zoom Fatigue

By Eshna Sharma, Edited by Tanya Chatterjee