Beyond Price: The Power of Perception in The Food Industry

Remembering Through Food: The Impact of Shared Culinary Practices on Collective Memories

Feeding Our Desires: The Role of Behavioral Sciences in Food Marketing

Eating Through Your Eyes: Why We Love Baking Shows

By Muskaan Mir (UG 24), Edited by Megha Nair (UG 24)

This article explores the phenomenon of multimodal mental imagery in baking shows. It sheds light on the vicarious pleasures of watching delicious food being made.

Miles, Meals, and Mukbang

By Ira Thamman (UG 24), Edited by Adithya Rajan (UG 23)

Discover the world of Mukbang, a South Korean trend that has spread across the globe, as YouTubers eat excess amounts of food, ranging from chicken, octopus, ramen, to chole bhature and dahi puri. With…

The Wine Whisperer: How Wine Affects the Brain and Behavior

Eating Your Feelings When Your Feelings Eat You

On Texts, Trials, and Taxes

By Sidharth Wagle (UG 25), Edited by Adithya Rajan (UG 23)

This article explores the implementation of behavioral science in public policy through the United Kingdom government’s Nudge Unit, officially known as the Behavioral Insights Team (BIT). It…

The Labelling of GM foods — An interview with Professor Bharat Ramaswami