Homepage
Open in app
Sign inGet started

The Nudgelet

The Ashoka Behavioural Insights Team’s flagship publication.

Eating Your Feelings When Your Feelings Eat You

Eating Your Feelings When Your Feelings Eat You

By Amrit Singh (UG 25), Edited by Adithya Rajan (UG 23)
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Mar 22
Feeding Our Desires: The Role of Behavioral Sciences in Food Marketing

Feeding Our Desires: The Role of Behavioral Sciences in Food Marketing

By Mitali Gujarathi (UG 24), Edited by Arya Sambaragimath (UG 24)
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Mar 22
Remembering Through Food: The Impact of Shared Culinary Practices on Collective Memories

Remembering Through Food: The Impact of Shared Culinary Practices on Collective Memories

By Shridha Pai (UG 24), Edited by Resham Anand (UG 23)
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Mar 20
Eating Through Your Eyes: Why We Love Baking Shows

Eating Through Your Eyes: Why We Love Baking Shows

By Muskaan Mir (UG 24), Edited by Megha Nair (UG 24)
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Mar 20
The Psych!-ology of Colors

The Psych!-ology of Colors

By Sapriya Sharma (UG 24), in a symphonious conversation with Dr. Bittu, Ashoka University
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Jan 16
The Aesthetics of Cults

The Aesthetics of Cults

By Shreaya Malhotra (UG 23), with Arya Sambaragimath (UG 24)
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Jan 16
Cleanse Your Palette — But Colour It Too!

Cleanse Your Palette — But Colour It Too!

By Megha Nair (UG 24), Edited by Adithya Rajan (UG 23)
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Jan 16
Colouring Indoor Spaces

Colouring Indoor Spaces

By Arya Sambaragimath (UG 24), Edited by Sapriya Sharma (UG 24)
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Jan 16
Silver Smoke Screen

Silver Smoke Screen

By Megha Nair (UG 24)
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Jan 16
A Day in the Life: An Interaction Technologist Based In Rotterdam

A Day in the Life: An Interaction Technologist Based In Rotterdam

‘A Day in the Life’ is a Nudgelet series chronicling Ashoka alumni in behavioural science.
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Jan 16
Your Romance Is Up For Sale

Your Romance Is Up For Sale

By Rishita Chaudhary (UG 23), Edited by Adithya Rajan (UG 23)
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Feb 13, 2022
Limited Edition

Limited Edition

This article is a part of a series, ‘Rethinking Our Thinking’, that explores daily-life nudges and how to out-smart them.
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Jan 14, 2022
Amazon India: A Look Into The ‘Apni Dukaan’ Shopping Experience

Amazon India: A Look Into The ‘Apni Dukaan’ Shopping Experience

By Sapriya Sharma (UG 24), Edited by Rhea Hajarnavis (UG 23)
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Jan 13, 2022
Nudging and Sludging In the Apple Ecosystem

Nudging and Sludging In the Apple Ecosystem

By Arya Sambaragimath (UG 24), Edited by Adithya Rajan (UG 23)
Go to the profile of Ashoka Behavioural Insights Team
Ashoka Behavioural Insights Team
Jan 13, 2022
About The NudgeletLatest StoriesArchiveAbout MediumTermsPrivacy