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The Nudgelet
The Ashoka Behavioural Insights Team’s flagship publication.
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Eating Your Feelings When Your Feelings Eat You
Eating Your Feelings When Your Feelings Eat You
By Amrit Singh (UG 25), Edited by Adithya Rajan (UG 23)
Ashoka Behavioural Insights Team
Mar 22
Feeding Our Desires: The Role of Behavioral Sciences in Food Marketing
Feeding Our Desires: The Role of Behavioral Sciences in Food Marketing
By Mitali Gujarathi (UG 24), Edited by Arya Sambaragimath (UG 24)
Ashoka Behavioural Insights Team
Mar 22
Remembering Through Food: The Impact of Shared Culinary Practices on Collective Memories
Remembering Through Food: The Impact of Shared Culinary Practices on Collective Memories
By Shridha Pai (UG 24), Edited by Resham Anand (UG 23)
Ashoka Behavioural Insights Team
Mar 20
Eating Through Your Eyes: Why We Love Baking Shows
Eating Through Your Eyes: Why We Love Baking Shows
By Muskaan Mir (UG 24), Edited by Megha Nair (UG 24)
Ashoka Behavioural Insights Team
Mar 20
The Psych!-ology of Colors
The Psych!-ology of Colors
By Sapriya Sharma (UG 24), in a symphonious conversation with Dr. Bittu, Ashoka University
Ashoka Behavioural Insights Team
Jan 16
The Aesthetics of Cults
The Aesthetics of Cults
By Shreaya Malhotra (UG 23), with Arya Sambaragimath (UG 24)
Ashoka Behavioural Insights Team
Jan 16
Cleanse Your Palette — But Colour It Too!
Cleanse Your Palette — But Colour It Too!
By Megha Nair (UG 24), Edited by Adithya Rajan (UG 23)
Ashoka Behavioural Insights Team
Jan 16
Colouring Indoor Spaces
Colouring Indoor Spaces
By Arya Sambaragimath (UG 24), Edited by Sapriya Sharma (UG 24)
Ashoka Behavioural Insights Team
Jan 16
Silver Smoke Screen
Silver Smoke Screen
By Megha Nair (UG 24)
Ashoka Behavioural Insights Team
Jan 16
A Day in the Life: An Interaction Technologist Based In Rotterdam
A Day in the Life: An Interaction Technologist Based In Rotterdam
‘A Day in the Life’ is a Nudgelet series chronicling Ashoka alumni in behavioural science.
Ashoka Behavioural Insights Team
Jan 16
Your Romance Is Up For Sale
Your Romance Is Up For Sale
By Rishita Chaudhary (UG 23), Edited by Adithya Rajan (UG 23)
Ashoka Behavioural Insights Team
Feb 13, 2022
Limited Edition
Limited Edition
This article is a part of a series, ‘Rethinking Our Thinking’, that explores daily-life nudges and how to out-smart them.
Ashoka Behavioural Insights Team
Jan 14, 2022
Amazon India: A Look Into The ‘Apni Dukaan’ Shopping Experience
Amazon India: A Look Into The ‘Apni Dukaan’ Shopping Experience
By Sapriya Sharma (UG 24), Edited by Rhea Hajarnavis (UG 23)
Ashoka Behavioural Insights Team
Jan 13, 2022
Nudging and Sludging In the Apple Ecosystem
Nudging and Sludging In the Apple Ecosystem
By Arya Sambaragimath (UG 24), Edited by Adithya Rajan (UG 23)
Ashoka Behavioural Insights Team
Jan 13, 2022
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