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The Nudgelet
The Ashoka Behavioural Insights Team’s flagship publication.
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The Prosody of Prosociality in Children — What Rhythm can tell us about language learning
The Prosody of Prosociality in Children — What Rhythm can tell us about language learning
By Vipasha Barot (ASP 23), Edited by Resham Anand (UG 23)
Ashoka Behavioural Insights Team
Apr 7
Mastering the 5 E’s of Restaurant Consulting
Mastering the 5 E’s of Restaurant Consulting
By Aishanya Gupta (UG 24) with Arya Sambaragimath (UG 24)
Ashoka Behavioural Insights Team
Apr 2
The Power of Menu Design: How Font, Color, and Weight Influence Customer Perceptions in Restaurants
The Power of Menu Design: How Font, Color, and Weight Influence Customer Perceptions in Restaurants
By Diptanshu Mishra (UG 24), Edited by Megha Nair (UG 24)
Ashoka Behavioural Insights Team
Apr 1
Beyond Price: The Power of Perception in The Food Industry
Beyond Price: The Power of Perception in The Food Industry
By Ayushman Roy (UG 24) and Arya Sambaragimath (UG 24), Edited by Resham Anand (UG 23)
Ashoka Behavioural Insights Team
Mar 31
On Texts, Trials, and Taxes
On Texts, Trials, and Taxes
By Sidharth Wagle (UG 25), Edited by Adithya Rajan (UG 23)
Ashoka Behavioural Insights Team
Mar 31
The Wine Whisperer: How Wine Affects the Brain and Behavior
The Wine Whisperer: How Wine Affects the Brain and Behavior
By Sanjana Munaga (UG 25), Edited by Arya Sambaragimath (UG 24)
Ashoka Behavioural Insights Team
Mar 31
Miles, Meals, and Mukbang
Miles, Meals, and Mukbang
By Ira Thamman (UG 24), Edited by Adithya Rajan (UG 23)
Ashoka Behavioural Insights Team
Mar 23
The Labelling of GM foods — An interview with Professor Bharat Ramaswami
The Labelling of GM foods — An interview with Professor Bharat Ramaswami
By Aahir Ghosh (UG 24), Edited by Arya Sambaragimath (UG 24)
Ashoka Behavioural Insights Team
Mar 23
Eating Your Feelings When Your Feelings Eat You
Eating Your Feelings When Your Feelings Eat You
By Amrit Singh (UG 25), Edited by Adithya Rajan (UG 23)
Ashoka Behavioural Insights Team
Mar 22
Feeding Our Desires: The Role of Behavioral Sciences in Food Marketing
Feeding Our Desires: The Role of Behavioral Sciences in Food Marketing
By Mitali Gujarathi (UG 24), Edited by Arya Sambaragimath (UG 24)
Ashoka Behavioural Insights Team
Mar 22
Remembering Through Food: The Impact of Shared Culinary Practices on Collective Memories
Remembering Through Food: The Impact of Shared Culinary Practices on Collective Memories
By Shridha Pai (UG 24), Edited by Resham Anand (UG 23)
Ashoka Behavioural Insights Team
Mar 20
Eating Through Your Eyes: Why We Love Baking Shows
Eating Through Your Eyes: Why We Love Baking Shows
By Muskaan Mir (UG 24), Edited by Megha Nair (UG 24)
Ashoka Behavioural Insights Team
Mar 20
The Psych!-ology of Colors
The Psych!-ology of Colors
By Sapriya Sharma (UG 24), in a symphonious conversation with Dr. Bittu, Ashoka University
Ashoka Behavioural Insights Team
Jan 16
The Aesthetics of Cults
The Aesthetics of Cults
By Shreaya Malhotra (UG 23), with Arya Sambaragimath (UG 24)
Ashoka Behavioural Insights Team
Jan 16
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