reviving what works — bonus issue of the james report

last week, i talked about abandoning social media relics.

this week, i want to talk about what happens when you come across something that you just CAN’T delete. a project that was cast aside intentionally, but prematurely.

i was getting ready to delete one particular old blog and all of its accompanying content. but something stopped me. it was my fashion, style, product review blog.

i couldn’t do it.

ruthless about deleting... i had to be. right?

this blog was different, though. i realized that i had stopped it right when it was gaining some steam. i had to drop it because i had started a job that would have been a conflict of interest with the purpose of that blog. it was my choice, but it also was not necessarily the kind i wanted to make. was it worth revisiting?

i decided that it was. i remembered how much i learned about content creation and blogging, and how much more it could teach and offer me. this blog forced me far out of my comfort zone when i started it. it taught me how to be more comfortable on camera. i learned how to handle collaborations with brands and online promotions. it taught me how to create a full social media presence and how to do some very simple but important basic tasks in online marketing.

it was the second blog that i’d ever created. it had a lot of potential, not only for the value that i could create through it, but also for the value that its existence could stand to give me.

so here i stand, a little over a week away from officially relaunching this thing. i plan to relaunch it on the four-year anniversary of its creation, march 7th, 2016. it will be the rip van winkle of blogs…asleep for years (i’d say 3 blog years is like 20 human years, right? right.) and back again for another hurrah.

it’s already set up and ready to go on a brand new platform that will be perfect for how i want to do things this time around and perfect for the updated times we live in — i’m not going to market like its 2012. i have content already coming through and ready to go (i’m not about to launch half-baked!) and content in the pipeline of my creative mind. i am very much looking forward to sharing it with you.