My Days: Fertility Awareness App Increases Engagement by 18 Percent with Neura

Artificial intelligence, user awareness, and perfectly timed app reminders.

Jan 4, 2017 · Unlisted


My Days is a mobile app that helps women track their ovulation cycles. With over 20 million downloads, the fertility awareness app is a trusted resource for women trying to conceive, practicing a natural form of birth control, or simply wanting self-knowledge.


At its launch, My Days was the first period tracking app on the market. Over the years, it has seen wide adoption and enjoyed high ratings from thousands of happy users. But competitors have surfaced that threaten to take My Days’ customers. To stand out in a crowded marketplace, the My Days team decided to personalize their app. Ultimately, they wanted to spur user engagement and reduce churn.


Initially, My Days focused on personalizing just one feature in the app: smart reminders.

With Neura, the My Days app can send perfectly timed reminders.

Through artificial intelligence (AI), Neura equips My Days with user awareness. Our machine learning algorithms transform data from a user’s phone and devices into insights about their activities in the physical world (e.g. when they wake from sleep). My Days pulls from these insights to adapt its behavior to the user.

With Neura, the My Days app can send perfectly timed, event-based reminders.


In just 30 days with the Neura integration, My Days has seen reduced churn and increased engagement.

“Our users are spending more time in MyDays because of the Neura-enabled smart reminders.” — Christian Mueller, CEO at My Days

He added: “Building AI user awareness technology in-house would’ve been prohibitively expensive in terms of resources and time. I was pleasantly surprised at how easy it was to embed the Neura SDK.”

Want to learn more about adding Neura’s AI capabilities to your app or device?

Schedule a product demonstration with us or visit our developer site.

The Official Neura Blog

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Neura helps leading mobile brands drive customer engagement & retention with AI-powered, real-world insights and advanced campaign segmentation & triggering.

The Official Neura Blog

All things Neura.

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