The Squeeze

The Denver Broncos have found a creative way to keep their fans in the loop of all of the trends within the organization.

The Squeeze is a blog that exists within denverbroncos.com, that is updated daily.

As previously mentioned, The Squeeze is a way that the Denver Bronco’s digital promotion team gathers up the news that may get glossed over in the regular news outlets.

For instance, today’s edition included a story about Denver Broncos’ linebacker Von Miller sending a bottle of wine to every player in the AFC West, some of the player’s customized cleats that the NFL is allowing all players to wear this weekend and a series of tweets from a few of the Broncos regarding the passing of former NFL player Joe McKnight just to name a few.

The post also links back to other editions of The Squeeze in case some of the readers may have missed something along the way.

This is a way for the Broncos to promote all of the cool things that their players are involved with without having to rely on the news to pick them up.

This is a great tool for fans and journalists alike, as it could provide valuable story ideas.