Who Is Your Tribe?
When creating or fine tuning your business, you want to make sure you know who you are serving. It is not good to say you want to just sell make up or whatever else product or service you have. To who will you sell this product? How will it make them feel when they wear it? Get down to the nitty gritty to make it clear who your target audience is.
If you have not done this, you might be wondering why you have not made any real sells. When I say “real sells”, I am talking about the influx of customers who keep coming back for more of what you have to offer. Here’s the thing — You are not just building a product or service… You are cultivating and shaping an entire TRIBE. How do you do that? It all starts with being specific on the customers you want to empower. If you are not specific, you will get customers, just not who you truly desire.
You might find yourself so drained. It will be easy for you to want to quit because you don’t believe there is anyone out there you would love to work with. Don’t fall into this trap.
You have the power in your mind to manifest your dream client. You just have to do the mindset work to get them busting down your door. There are people out there who will pay whatever you tell them for your services!
So what can you do right now to attract those people? I recommend answering these three critical questions:
1. Who Do You Want to Serve?
Think about it in vivid details.
-Where do they live?
-How do they think?
-What type of lifestyle do they have?
-Who do they love?
-What do they do for a living?
-What is considered fun for them?
-How much money do they make?
-What are they willing to invest?
-What is it that they want out of life?
2. What Does My Client Need?
In this question, consider what problems your clients have.
-What can you do to help them?
-How can you show them that they need what you have to offer?
3. What Culture Does My Client Need to Come Back to Me?
-If you sold something to your client today, how long would it take them to come back to you?
-What products or services keeps them engaged in what you have to offer?
-What brand will you build to pull on your clients’ hearts?
-Will there be a group of your clients together on a platform learning from each other?
Once you truly answer these questions, you will start to consider the best actions to take to get your clients right in front of you.
Call to Action
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