8 + Bonus Esoteric Growth Hacks to Supercharge Your Website or Blog | Expanding Your Reach

7. Expanding Your Reach: Repurposing Content Across Multiple Platforms

This strategy is all about creating great content and then leveraging it to build a massive web of interconnected resources. While it requires effort, the beauty of this approach lies in its ability to yield maximum results at minimal cost. In fact, everything we’ve discussed so far is completely free and has the potential to deliver better results than most PPC campaigns. The goal here is to extract every last drop of value from your content without spreading yourself too thin.

1. Medium: The Intellectual’s Playground

Medium; it’s a content ecosystem.

Medium is a powerful platform for writers and content creators, offering a space where ideas can flourish and reach a broad audience. With over 100 million monthly readers, Medium provides significant visibility for your work. The platform allows users to publish articles, share stories, and engage with readers in a clean, minimalist environment. Its appeal lies in its focus on quality content over social media noise, making it an attractive option for those looking to share thoughtful insights. Medium has cultivated a community of writers and readers who value in-depth discussions and diverse perspectives. With features like the Partner Program, writers can monetize their content based on engagement, further incentivizing quality contributions. As more people seek platforms that prioritize meaningful content and connection, Medium continues to grow as a hub for creative expression and intellectual discourse.

Here’s how to leverage it:

• Use their import tool to republish your blog posts, maintaining your SEO juice.
• Join popular publications in your niche. Getting featured can exponentially increase your reach.
• Tap into Medium’s Partner Program. It’s not going to make you rich, but it’s a nice bonus for your efforts.
• Create “Series” for interconnected pieces, keeping readers engaged across multiple articles.

2. LinkedIn Articles: Professional Reach

LinkedIn’s often overlooked as a content platform, but it’s gold for B2B.

LinkedIn is a powerful professional networking platform that has evolved into a significant space for content sharing and thought leadership. With over 900 million members worldwide, LinkedIn offers vast reach and engagement opportunities for individuals and businesses alike. Originally designed for job seekers and recruiters, it has transformed into a hub for professionals to share insights, articles, and industry news. Users can publish long-form content directly on the platform, allowing them to showcase their expertise and connect with a targeted audience. LinkedIn’s algorithm promotes quality content, making it easier for posts to gain visibility among relevant connections. Additionally, features like LinkedIn Groups foster community engagement around specific interests, further enhancing networking opportunities. As more professionals seek to establish their personal brands and connect with peers, LinkedIn remains an essential tool for driving traffic to blogs and expanding professional influence.

• Repurpose your blog content into LinkedIn articles, tailoring the tone for a professional audience.
• Use LinkedIn’s native video feature for short, punchy summaries of your longer content.
• Engage with comments aggressively. LinkedIn’s algorithm rewards engagement.

3. Patreon: Monetizing Your Loyal Fanbase

Patreon’s not just for artists and YouTubers.

Patreon attracts a substantial audience, with over 200,000 active creators and millions of patrons supporting them. While exact visitor numbers fluctuate, estimates suggest that the platform has around 8 million monthly active users. This growing user base reflects a rising interest in subscription-based content models, where fans can directly support their favorite creators. By fostering a community where creators can share exclusive content, insights, and experiences, Patreon has established itself as a vital resource for those looking to monetize their creative endeavors while building meaningful connections with their audience.

• Offer exclusive, expanded versions of your public content to paying subscribers.
• Use it as a testing ground for new ideas before publishing them publicly.
• Create tiered content levels, encouraging subscribers to upgrade for more in-depth material.

4. Flipboard: The Visual Curator’s Dream

Flipboard is a content curation platform that allows users to create personalized magazines by aggregating articles, blog posts, and multimedia from across the web. With over 30 million monthly active users, Flipboard is a hub for discovering and sharing content on a wide range of topics, making it an excellent tool for both content creators and readers. Users can follow specific interests, curate their own magazines, and share their collections with others. For content creators, Flipboard provides a unique opportunity to reach new audiences by submitting articles to relevant topics or creating themed magazines that showcase their work alongside other high-quality content. As the demand for curated content continues to grow, Flipboard remains a valuable resource for those looking to engage with an audience that appreciates quality information and diverse perspectives.

Flipboard’s often overlooked, but it’s a powerhouse for certain niches:

• Create themed magazines that align with your blog categories.
• Curate your own content alongside other high-quality pieces in your niche.
• Use Flipboard’s “storyboard” feature to create visual narratives from your blog posts.

5. Mix (formerly StumbleUpon): The Discovery Engine

Mix is all about content discovery.

Mix is a content discovery platform that allows users to curate and share articles, blog posts, and multimedia from across the web. With an estimated 10 million monthly active users, Mix is a hub for discovering new content tailored to individual interests. Users can create personalized collections, follow specific topics, and engage with a community that shares their passions.

For content creators, Mix offers a unique opportunity to reach new audiences by submitting their articles and linking them to relevant topics. This not only increases visibility but also positions creators alongside other high-quality content in their niche.

• Submit your articles to relevant categories.
• Create collections around specific themes from your blog.
• Engage with other users’ content to build your presence on the platform.

6. Quora Spaces: Q&A Meets Blogging

We’ve talked about Quora before, but Spaces deserve special mention.

Quora is a question-and-answer platform that allows users to ask questions, share knowledge, and engage in discussions on a wide range of topics. With over 300 million monthly unique visitors, Quora provides a vast audience for content creators and experts to showcase their expertise. Users can write detailed answers to questions, which can lead to significant visibility and traffic back to their blogs or websites. Quora’s format encourages quality contributions, allowing knowledgeable individuals to establish themselves as authorities in their fields. Additionally, the platform’s community-driven nature fosters engagement and interaction, making it a valuable resource for those looking to connect with like-minded individuals and drive traffic through thoughtful discourse.

• Create a Space aligned with your blog’s niche.
• Repurpose blog content into Q&A format for the Space.
• Use Spaces to build a community around your content.

7. Substack: Newsletter Empire Building

Substack’s blowing up, and for good reason.

Substack is a subscription-based platform that allows writers and creators to share their work directly with their audience. With over 1 million active creators and millions of subscribers, Substack provides a unique space for independent writers to monetize their content through paid newsletters. The platform enables users to build a direct relationship with their readers, offering exclusive content, insights, and updates. Substack’s user-friendly interface makes it easy for creators to publish and manage their newsletters, while its built-in payment system simplifies the monetization process. As more writers seek alternatives to traditional publishing models, Substack has emerged as a valuable tool for those looking to establish their voice and generate income from their writing.

• Turn your blog posts into newsletter content.
• Offer free and paid tiers to monetize your most dedicated readers.
• Use Substack’s podcast feature to repurpose written content into audio.

8. Tumblr: The Comeback Kid

Don’t write off Tumblr just yet. It’s making a comeback.

Tumblr, once a dominant force in social media, is experiencing a resurgence as users seek more creative and expressive online spaces. Originally launched in 2007, Tumblr allowed users to share multimedia content, fostering vibrant communities of artists, writers, and fans. Despite facing challenges in the mid-2010s, including a decline in user engagement and controversies over content moderation, recent trends indicate that Tumblr is making a comeback. Its emphasis on creative freedom, niche communities, and user-friendly features has attracted a new wave of users looking for alternatives to mainstream platforms. As more people seek authentic connections and diverse content, Tumblr’s revival reflects a broader trend towards platforms that prioritize personal expression over commercial interests.

• Perfect for visual or short-form content repurposing.
• Great for building a following in creative or niche topics.
• Use Tumblr’s reblog feature to create content chains.

9. Reddit: The Front Page of the Internet

We’ve covered Reddit before, but it’s worth mentioning for repurposing.

Reddit is a popular social media platform known as “The Front Page of the Internet,” where users can share content, engage in discussions, and ask questions across a vast array of topics. With over 430 million monthly active users, Reddit is a massive community that hosts thousands of subreddits, each dedicated to specific interests or themes. Users can post links, images, and text, and other members can upvote or downvote content, determining what rises to the top of the feed.

• Create your own subreddit as a hub for your content.
• Repurpose blog posts into AMAs (Ask Me Anything) sessions.
• Use Reddit’s new “Predictions” feature for engaging, topic-related polls.

10. Mastodon: The Decentralized Twitter

Mastodon is a decentralized social media platform that has gained traction as an alternative to mainstream platforms like Twitter. As of late 2023, Mastodon boasts over 2 million active users across various independent servers, known as instances. This number reflects a growing interest in decentralized social networking, where users can join communities that align with their interests and values.

Mastodon’s appeal lies in its commitment to user privacy and control over content. Unlike traditional social media platforms that centralize data and monetization, Mastodon allows users to interact within their chosen instances while maintaining the ability to communicate across the entire network. This decentralized structure fosters a sense of community and encourages diverse discussions.

While Mastodon may not rival the sheer scale of giants like Facebook or Instagram, its user base is engaged and passionate about the platform’s principles. The growth of Mastodon signifies a shift towards more user-centric social media experiences, making it a noteworthy player in the evolving landscape of online communication.

For those looking to diversify from mainstream social media:

• Find instances (servers) related to your niche.
• Repurpose blog content into toot threads (similar to Twitter threads).
• Use Mastodon’s federated nature to cross-pollinate content across instances.

Platforms to Approach with Caution:

• Facebook: Still massive, but organic reach is abysmal. Use sparingly unless you’re willing to pay for ads.
• Twitter: Great for engagement, terrible for driving traffic. Use for networking more than content distribution.
• Instagram: Unless your content is highly visual, it’s a tough nut to crack for blog repurposing.

Dead Zones (Don’t Bother):

• MySpace: It’s dead, Jim.
• Google+: Shut down in 2019.
• Friendster: Ceased operations years ago.

Remember, the key to effective repurposing isn’t just copying and pasting your content everywhere. It’s about adapting your message to fit each platform’s unique ecosystem and audience expectations. Quality over quantity always wins in the long run.