Social Media for Solopreneurs: Tips and Tools

Build a content muscle.

Image created via Midjourney

If you’re running a solo business, where does social media fall on your priority list? You probably focus on client work first, admin-type work second, and social media… somewhere further down the list.

Even if you hate or are indifferent to social media, there’s no denying that it can boost your client acquisition strategy. You basically have two choices: you can pitch people (which has limited effectiveness, in my opinion), or you can let the work come to you. And work is more likely to come to you if you have a consistent social media presence.

A lot of solopreneurs can’t find the time to create content for social media, or aren’t sure what type of content to share. You can build processes that help with both, making it easier to sit down and create a batch of social media posts.

Tips to maintain a consistent social presence

At any given time, I have over 400 ideas for social media posts stored in my social media planning tool. About 90% of those ideas are coming from somewhere else — something I’ve read, an interaction I had online, etc. I’m in constant “idea acquisition mode.” I’ve created a process to collect, refine, and publish ideas so that I’m never staring at a blank screen when I’m…