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The Content Ecosystem That Grows My Audience as a Creator
Help readers discover your work
Does your content feel like a bunch of disjointed strategies? Like you publish on Platform A, take a different approach with Platform B, and hope either of those lead a reader to Platform C (where you have an offer)?
That approach might work — especially if you use platform-specific tactics — but it’s a lot of effort. Another approach is to create a content ecosystem: a web of interconnected connected tactics, all designed to support each other across different platforms.
No matter where readers find you, they eventually land in the same place. From there, you can introduce them to your content on other platforms or continue to connect with them via an email list.
The stronger and more strategic your content ecosystem, the more opportunities you have to bring readers into your marketing funnel.
I’ve developed a tightly woven content ecosystem that consistently grows my audience (and my newsletter, in particular). Here’s how it works.
Step 1: Publish a post on my blog
I start with longform content on my blog. I take one of two approaches when coming up with topics. I’ll either think of a topic and add it to Trello (which…
