Cassie brings Creativity, Connection, and Content to The Org’s Marketing Team!

“Everyone I talked to here was so passionate about their specific role and the shared mission.”

Cassie Gharnit joins us as our new Digital Marketing Associate in New York. In her role, she’s helping Mike manage our ad spend, optimize our outreach campaigns, and increase our brand awareness. She’s only been with us for a few weeks but has already made an incredible impact through a few campaigns and the joyful energy she brings.

Before The Org, Cassie worked on demand gen strategy at FreeWill– helping connect with the community through content and email marketing campaigns. “I enjoyed my last company a lot but was drawn to what The Org is doing and the recent rebrand. Joining a company at this earlier stage, when there’s an opportunity to win the market, is really exciting.”

When asked what one of her digital marketing philosophies was, she shared: “Get 0.3% better every day. We’re not necessarily going to get tremendously better overnight, but it’s important to always be learning and seeking resources. Every time I send an email or put something into the world, I look back and say, ‘What worked, what didn’t work, and how we can improve on it for next time.’”

When Cassie’s not inspiring The Org with her creativity, you can find her watching all of the Oscar-nominated films or hanging out at Fort Greene Park.

Welcome to the team, Cassie! :)