Do Corporate Culture matters? Let us show you
For years we’ve been talking about the importance of corporate culture. We’ve had the luck of working and collaborating with some of the top corporations in the world. From Coca-Cola to Deutsche Bank, from the Spanish government to the Saudi one. From early stage startups to massive ones like Zappos.
We’ve experienced corporate culture up close. We’ve experienced its power and the consequences of not taking good care of it.
Still, it hasn’t been until recently that we’ve been getting companies that wanted to work on their corporate cultures. Corporate culture is critical in many aspects, but one stands out: recruiting.
On all cases, there was a common theme; both were bootstrapped companies, both had no VC money in the bank, both had to fight for talent.
In such a competitive landscape, they needed something to compete with the Googles and the Facebooks. Corporate culture has become their leitmotiv. Something they’re willing to spend time and resources fostering.
They decided that, if they couldn’t pay above average, they would at least make their company the best place to work at. We think they’re excelling at that, pulling talent from much bigger corporations and retaining them.
We’ve had the immense luck of working closely with both companies and we can only describe it as magical. We wanted to share one of the storytelling workshops we did with one of them.
Our many thanks to the crew at IronHack for hosting us during their retreat and for their incredible predisposition. Enjoy!
