I will bring about change. A change in my personal approach. A change in my business. I have it all in my head.
I know clearly what needs to be done. I have doodled about it, dreamed a bit more, and written one whole page.
My business is going to grow, and the team needs to get ready.
All this sounds nice on paper.
Will it pan out in the real world?
The right answer is “I don’t know” and “You don’t know”.
Why then worry about fancy valuations and not do anything!
Instead, should we not test it out in a micro-market and verify the validations.
Pick a small sample of the customers we are looking at.
What’s their pain point?
Are they looking for a solution?
Can I come up with an answer?
Will it work?
Does it solve it?
Will they pay?
Sounding nice on paper. A top-down market sizing from random % assumptions. Looking at other companies and quoting that as an example.
All this is good for vanity.
Our sanity needs money. Revenue. Clients. Paying clients. A proper solution that solves a specific pain point.
Go bottom-up, from a small customer set to the next bigger circle (of customers like them).
What sounds nice in reality,
the anchor sound of KACHIIING, money coming in, should be the aim of an outlier marketer.
Pravin Shekar is an outlier marketer, parallel entrepreneur and a raconteur.
mic @ PravinShekar.com .
Pravin is the author of seven books: Devil Does Care, Marketing lessons from Mythology, Getting paid to speak, a Virtual Summit Playbook, Climb your way out of hell & a collection of travel pics/romantic poems, and stories from the heart!
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