with a smile, and more!

Pic Pravin Shekar | Cambodia | 2010

The mere mention of her name brings a smile.

No, not that kind, you naughty readers!

The smile of contentment that you made the right decision. The smile of excellent customer service. You’ve seen her.


That flower seller down the road. The shopkeeper who goes the extra mile. The waitress who knows what you want before you say it.

She was just like that. Rita. Customers loved her, and she wasn’t even running a business. She was the receptionist at a dental clinic. And boy, she connected with everyone who came there. Fun, at a dentist’s clinic. You bet.

Rita had masks she put on for the kids. Jokes for the elderly. A connection with the young adults….

And she used to write to each of them. Not emails; actually writing, in longhand. Reminding them to take their medicines and clean up. Wishing people for their birthday and anniversaries. She made a connection, and she worked to keep it ongoing. Over and above her regular work, role and responsibilities!

There is no noise in such communication — just the sweet smile of a great connection.

What would I do to have a few like you in my ventures….

You can shut your ears when the din gets too loud
Close your eyes as well.

Can you shut your mouth
And stop the fingers from typing???

What can you and I do to connect with our client? Our customer? Today?

Not just tokenism but “Really Connect”…. Like Rita.


All stories in this “52” series:
1. The Cycle Wheel
The strong polish their fangs and the weak….

Pravin Shekar is an outlier marketer, parallel entrepreneur and a raconteur.

mic @ PravinShekar.com

For creative collusions, join: http://bit.ly/JoinMyOutlierTribe

Pravin is the author of eight books: http://tiny.cc/PravinShekarBooks

Devil Does Care, Marketing lessons from The Art of War, Marketing lessons from Mythology, Getting paid to speak, a Virtual Summit Playbook, Climb your way out of hell, a collection of travel pics/romantic poems, and stories from the heart!

#Marketing #Entrepreneur #Awareness #Strategy #Outlier #Outliermarketing #micromarketer #idea #tribe #Books #krux108 #PravinShekar #OutlierPravin



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Pravin Shekar

Pravin Shekar

OUTLIER Marketer @ http://www.krux108.com | AUTHOR@ http://tiny.cc/PravinShekarBooks | DISRUPTOR @ prettymucheverywhere!!! |