As in, really really bold!


I was a Boy Scout. A President Scout. We learned a lot from our Scoutmasters. I learned a lot from other scouts.

We played a lot of games in between learning sessions. One such game went like this:

The Scoutmaster stood with his back to us.

We were ten meters behind him, standing in a line.

Our job was to get past the Scoutmaster without him spotting us when we were moving. We had to sneak up to him and creep closer and closer until we could cross him. He would turn and look back periodically, and we would shift to standstill mode. There were seven of us, and six of us were behaving as one would typically do. Inching forward one small step at a time, very, very cautious. Progress was slow.

There was one guy, though, who was still standing at the starting line. A few of us were perplexed and signalled him to get a move on. That guy was my friend CS. He stood there watching.

CS kept observing the head movement of the Scoutmaster. It seems as he was counting slowly. We were 25% of the way in, and he was still at the starting line.

Had he given up?

That was the question running through our minds.

All of a sudden, CS burst into a sprint.
He breezed past us, heading straight at the master. Just before the master could turn his head, CS dove past him to cross the line.

And won the game.


It seems like a simple game, but my learning in the world of business and outlier marketing is profound.

The rest of us were taking baby steps being extra careful. Here was CS, bold and audacious, taking an extremely risky but calculated move. Something none of us expected, least of all the master. That’s why he won!

I am still a boy scout at heart, and the motto always remains “Be Ready”!


When was the last time you did something bold and audacious? Something quite unexpected?

Isn’t it time?


All stories in this “52” series:
1. The Cycle Wheel
The strong polish their fangs and the weak….
What happens to nice guys?
Growth: How did she do it?
When would you fire yourself?
What happened to soft-spoken Radha?
Simplicity needs common sense, not education!
Fighting all the time: When to decide?
Rushing to Conclu….

Pravin Shekar is an outlier marketer, parallel entrepreneur and a raconteur.

mic @ PravinShekar.com

For creative collusions, join: http://bit.ly/JoinMyOutlierTribe

Pravin is the author of multiple books: http://tiny.cc/PravinShekarBooks

Devil Does Care, Marketing lessons from The Art of War, Marketing lessons from Mythology, Getting paid to speak, a Virtual Summit Playbook, Climb your way out of hell, a collection of travel pics/romantic poems, and stories from the heart!

#Marketing #Entrepreneur #Awareness #Strategy #Outlier #Outliermarketing #micromarketer #idea #tribe #Books #krux108 #PravinShekar #OutlierPravin



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