“Make me a Hero(ine).”
One of the key reasons people pick up specific vendors is that they want to feel great. They want to feel vindicated. They want to be the champion; they want to be the main protagonist within their own company. They made it happen; they selected the vendor; they placed the right bet.
“Make me a heroine” is one of the key reasons why clients pick specific vendors, services, products, or solutions.
How do we make them a hero or a heroine? What can we do as marketers? How can we ensure that they get the necessary claim to fame, of which we play a silent background partner, a significant partner nevertheless, but a background partner?
“Make me a hero, heroine” is a significant potential research area for me to look into.
1: Who is this micro-series for?
This is specifically for growth-oriented CXOs and Marketers who want to make a dent, want to get out of a rut, and re-engineer the entire marketing. This is specifically for business to business, person to person, mid to large size account entries. This is not a get-rich-quick scheme. This is not an overnight millionaire scheme.
This is the core of marketing that is to make positive change happen to the people who matter. How can you and I invest a lot more time effort analysis in understanding our clients more? Work towards providing so much value and working as their outsourced Chief Marketing Officer. To make him or her a heroine in their respective company because in their success lies our success?
This micro-series is very specific to those entrepreneurs, marketers, and salespeople who are serious about their work. Those who want to add value, build trust, and therefore make entries happen.
Read, comment, agree or disagree!
Second micro follows: Have you ever wondered how you purchase?
Pravin Shekar is an outlier marketer, parallel entrepreneur and a raconteur.
mic @ PravinShekar.com .
For creative collusions, join: http://bit.ly/JoinMyOutlierTribe
Pravin is the author of eight books: http://tiny.cc/PravinShekarBooks
Devil Does Care, Marketing lessons from The Art of War, Marketing lessons from Mythology, Getting paid to speak, a Virtual Summit Playbook, Climb your way out of hell, a collection of travel pics/romantic poems, and stories from the heart!
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