Mental stretches
MARKETING WARM-UPS
MARKETING WARM-UPS
Have you ever warmed up before an ideation meeting?
Have you run exercises for each of the participants? Not an ice breaker but warming up for the main part of the meeting…?
You cannot start a meeting and expect ideas to pour in. There cannot be just one person (the leader) whose voice is heard and therefore the only idea that tabled and approved!
So?
Why should we do any mental warm-up?
To warm up the brain to be receptive and radiate positive energy.
To open up the channels, of sight, aural and vocal.
To set the stage for a productive meeting.
How can we stretch the brain and perhaps the body, to get ready for the meeting ahead? Can we?
We can do that by putting in place mini exercises that go from easy to medium complexity.
This can be both individual and a twin activity, meant to take the attendees to a state in between comfort and pain.
That stage of slight discomfort that prepares them for what is going to come next.
So, one size fits all?
Definitely not, but a good mix of exercises that stretch different muscles, and different parts of our brain. Something to solve, something to create, something to share!
How about switching hands and trying out writing, as an example? Or drawing that brings about some laughter and allows people to drop their guards.
Different variations of one particular exercise allow each participant to participate. And sometimes excel.
Marketing meetings are always towards one set objective. To solve a problem, to find out a solution or newer ways of getting things done.
Opening up the channels and mental exercises that warm up the brain assist in a better-aligned meeting. And a lot of ideas.
One of my idea sources, Dorai Thodla, suggests we start with listing out 100 possible ideas or solutions for a challenge. This can either be a group exercise or an individual one, combined later.
Will it work?
There’s only one way to find out. In your next meeting, ask your team to write a song and add some music and perform it. Play cards or a game. Organise a pop quiz or a rhythm session.
Go Outlier!
<This is the third part of my Quad learning series and drawing parallel inspirations into the world of marketing. Today, I attended a 30-minute session with coach Siva that was all about stretches.
The need to take it slow, feel the muscle being stretched, then stretch it some more. Knowing that one side of the body may react differently to different stretches and that it is ok to be so! Different variation options for each of the stretches. This allows people to select what they are comfortable with, then push towards that slight discomfort. LIFE isn’t all that different from the business world when we warm-up and keep our input channels open, with receiving ON>
Pravin Shekar is an outlier marketer, parallel entrepreneur and a raconteur.
mic @ PravinShekar.com .
Pravin is the author of three books: on outlier marketing, Getting paid to speak, and a collection of travel pics/romantic poems!
http://tiny.cc/PravinShekarBooks
#Marketing #Entrepreneur #Awareness #Strategy #Outlier #Outliermarketing #micromarketer #idea #tribe Notion Press #AlternativeLearning
