SIGNIFICANCE OF CONTENT IN HEALTHCARE MARKETING
A healthcare marketing journey : Episode 8
Healthcare providers are adopting several marketing strategies to attain digital supremacy. Content marketing helps you to establish yourself as a leader of healthcare practices. Content marketing helps you to communicate with the patients and prospective patients by providing information and educating them. Content marketing is not just bound to creating blog posts; it includes the creation of different forms of content across various publishing platforms.
Incorporating content marketing with search engine optimization techniques can help to boost your online presence drastically. Create content related to the relevant medical keywords and more content you generate; your site will be ranked better in search results. Creating content about the latest trends and technology in healthcare can prove your expertise.
Most marketing strategies like email marketing, video marketing depend on content. Only engaging content makes all other marketing strategies effective. When they have any health-related queries, they will turn up to your site to seek professional advice.
1.Create Relevant Content:
Look for the topics that would add value to your patients and prospective patients. Producing content that educates the patients will help you build trust with them. When they have any health-related queries, they will turn up to your site to seek professional advice. Producing content that educates the patients will help you build trust with them.
Conduct research on what are the most trending subjects of healthcare and create content about it. You can also create content about your latest products and how your products will help the patients. There is a lot of misinformation circling the healthcare industry, and you can combat this by creating awareness content with reliable information.
2.Interactive content can improve engagement with the community. Conduct opinion polls which the audience are happy to participate in. Involve your audience through your content.
3.Platform-specific Content:
In this digital age, there are numerous channels to publish your content. The major platforms that industries are capitalizing are Facebook, Instagram, YouTube, and of course, blogs. It is paramount to establish your presence across all these platforms to make the most of your marketing strategies.
Posting the same content on all the channels will not work as each channel has a different set of audience, it is wiser to tweak your content for the platform you are going to publish it.
For example, if you are posting a blog post about a medical topic, you make it comprehensive, and it works well in blogging sites. But if you are going to post the same in your Facebook page it will not make sense as the audience in Facebook are there for reading blogs instead, you can post short snippets and exciting facts along with the link to your blogpost.
4.Track Your Content Strategy:
Your content marketing strategy does not end with creating medically related content in different forms like blog posts, images and videos, it extends to tracking the performance of your content. Tracking your content strategy will provide you invaluable insights on what content performs well, and it enables you to create more content related to the topics that are doing well.
The key to utilizing the best from your content strategy is to understand the performance of your content and updating it consistently to engage better with the audience. Social media provide tools to track the performance of your posts, and there are many plugins in the market which you can integrate with your website to get the reports about how much time your audiences are spending on a particular page.
So let’s start content marketing!!!!
Adithya was the host for the Branding and Patient Experience Summit for Doctors
He was the creative lead for this summit. Adithya has worked on several market research studies with doctors across India. Being an operations guy wants to explore and learn new things always.
www.krea.in , www.krux108.com,www.krux108.com/branding4doctors/
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