adidas expands “Calling All Creators” campaign with 25 stars inviting the world to create in new ad

HHReynolds
The Outside Game
Published in
3 min readDec 20, 2017

The ad, featuring will began running in movie theaters starting on December 11 and will broadcast during the NBA’s Christmas Day games.

“The rules of sport are not defined. We believe in the power of writing your own rules, but it will take those who think differently and are confident enough to make it happen. It will take Creators,” said Ryan Morlan, adidas’ VP of Global Brand Communication. “adidas is shaping the future of sport every day through our products, partnerships, and innovations, and with this campaign, we’ve called on some of the most admired faces in sport culture to help us inspire others to find their Creator within, no matter what their field of play.”

Per a company announcement , and as seen below, it will feature the following athletes, entertainers and personalities across sports and genres:

  • FIFA World Player of the Year, Five-time Ballon d’Or winner, Guinness World Record holder and Striker for FC Barcelona, and Captain of the Argentinian National Team Lionel Messi
  • Pop/R&B musician, producer, and 10-time Grammy Winner Pharrell Williams
  • Five-time NBA All-Star, two-time member of the United States National Basketball Team and Guard for the Houston Rockets James Harden
  • UEFA Europa Cup Champion, English League Cup Winner, Four-time Italian Champion, Two-Time Italian Cup Winner and top midfielder for Manchester United Football League Paul Pogba
  • Winner of five singles titles, including two majors at the 2016 French Open and 2017 Wimbledon Champion Garbine Muguruza
  • Iconic Fashion Designer, 2011 CFDA Award Winner and 2011 GQ Best Menswear Designer of the Year Alexander Wang
  • First English player to conquer 10 league championships in four different countries, UEFA Champions League Title holder, MVP winner and Football Legend David Beckham
  • Supermodel, founder of Kode with Klossy and member of Forbes’ 30 Under 30 Class of 2018 Karlie Kloss
  • 2012 NBA Rookie of the Year, two-time NBA All Star and 2017 Leading Scorer for the Portland Trail Blazers Damian Lillard
  • Five-time Pro Bowler, 2016 Super Bowl MVP and Linebacker for the Denver Broncos Von Miller
  • 2016 NBA All-Rookie Team member and Center for the New York Knicks Kristaps Porzingis
  • Six-time Pro Bowler, 2008 Super Bowl MVP, 2011 AP Athlete of the Year, 2011 and 2014 NFL MVP, and Quarterback for the Green Bay Packers Aaron Rodgers
  • 2016 WNBA World Champion, WNBA Final MVP, and forward for the LA Sparks Candace Parker
  • 2015 American League Rookie of the Year and Shortstop of the 2017 World Series Champion Houston Astros Carlos Correa
  • Three-time Grammy-nominated rap talent, veteran and GOOD Music President Pusha T
  • 2013 First-round NFL Draft Pick, Pro Bowl wide receiver of the Houston Texans, and most receiving yards in a game by any NFL player this season DeAndre Hopkins
  • NBA Hall of Fame Member and seven-time NBA All Star Tracy McGrady
  • 2015 National League Rookie of the Year, 2016 National League MVP, 2016 World Series Champion and Third baseman for the Chicago Cubs Kris Bryant
  • National Women’s Soccer League champion, 2017 U.S. Soccer Female Player of the Year nominee and Midfielder for Portland Thorns FC Lindsey Horan
  • Second Pick in the NBA Draft, McDonald’s All-American and Forward for the Los Angeles Lakers Brandon Ingram
  • Winner of ESPY’s Best Breakthrough Athlete award and Guard for the Brooklyn Nets Jeremy Lin
  • WNBA Rookie of the Year, WNBA All-Star and Forward for the Connecticut Sun Chiney Ogwumike
  • Winner of the James Norris Memorial Trophy and Defenseman for the Nashville Predators P.K. Subban
  • NBA Rookie of the Year, NBA Most Valuable Player, three-time NBA All-Star and guard for the Cleveland Cavaliers Derrick Rose
  • 2016 Senior CLASS Award winner in NCAA Division I women’s volleyball and member of Team United States National Volleyball Team Paige Tapp.

--

--

HHReynolds
The Outside Game

I'm not Harold Reynolds. Dir. of Sports & Entertainment @Carrot - a @Vice company. Founded http://t.co/3qGGtk440s & Co-Founded @blogswithballs.