adidas partners with Nashville Predators star P.K. Subban
As the new year approaches, adidas announced a multi-year partnership with Preds defenseman P.K. Subban, showing off both on- and off-ice apparel.
According to the announcement, “Subban will be featured in a variety of adidas marketing campaigns and collaborate on the design of future adidas Hockey and adidas Training products.”
Much inline with other campaigns, the company is emphasizing culture, collaboration and performance in its partnership.
Said Subban, “adidas has a ton of energy. I knew that I had to be a part of this brand and lifestyle and I can’t wait to help build on all this momentum. adidas is really celebrating and encouraging creativity in sport and in hockey — it’s both inspirational and aspirational. This is a perfect fit for me as a creator and I love what adidas is doing by challenging the status quo and pushing boundaries with innovation and fusing sports and culture.”
Adidas now boasts Subban, Sidney Crosby, Connor McDavid, Tyler Seguin, Patrice Bergeron and Brent Burns as the faces of adidas Hockey.
