Our Obsession With Scalability Must End

Welcome to the Era of Business Model Proliferation

Saul Kaplan
Oct 30, 2014 · 5 min read

“For us, products don’t get interesting to turn into businesses until they have about one billion users.”

“As long as you can find just one user who really needs something and can act on that need, you’ve got a toehold in making something people want, and that’s as much as any startup needs initially.”

We live in an era that screams for less share taking and more market making.

Let a thousand business models bloom.

The Overlap

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    Saul Kaplan

    Written by

    @TheBIF Founder & Chief Catalyst. Author, The Business Model Innovation Factory

    The Overlap

    Conversations that matter