Why Digital Marketing? The Real Question is — Why Not?

Digital marketing — it’s one of those trendy buzzwords you’re hearing everywhere right now. The industry is experiencing a major boom as companies are realizing they are mostly woefully unprepared to successfully market themselves online and are hiring like crazy to bridge the gap. Thanks to our partnership with GreenFig, The Paradigm Switch is thrilled to offer military spouses the opportunity to enhance their digital marketing skills and unleash their unlimited potential. Let’s take a look at why the digital marketing career path is such a great career choice today.

But First — What is Digital Marketing?

The digital marketing industry covers a wide variety of job descriptions and skill sets. Depending on your interests and talents, you could choose to launch your career as a:

• Social Media Manager
• Content Writer
• Analytics Manager
• Web Manager
• Brand Strategist
• And much more!

We’ll go into more detail about what each of these job titles mean in later posts, but for now just know that the sky is pretty much the limit. Whether you want to build and manage websites, engage and post on social media, or write blog content and ad copy, there’s a place for you in the digital marketing world.

Digital Marketing is in High Demand

The world is experiencing a serious skills gap when it comes to digital marketing, and job candidates that have digital marketing know-how are highly sought after. The Bureau of Labor Statistics reports that digital marketing job opportunities are growing faster than the national average, with an estimated 20,000 new openings for digital marketers by 2024. By 2019, it’s expected that digital marketing will account for a whopping 35% of all marketing spending (over $100 billion) — and many of these dollars will be spent on hiring skilled digital marketers to manage fast-growing departments and teams.

This also means that digital marketers have a wide variety of companies from which to choose when seeking employment. A quick LinkedIn search for “digital marketing” returns nearly 47,000 job openings in the United States alone, with companies from fashion brands to real estate agencies to financial institutions. The reality of doing business in 2018 and beyond is that a digital marketing department is not optional, no matter the industry. Digital marketers today are able to capitalize on this trend that shows no sign of slowing down.

The Pay is Nothing to Sneeze At

Companies are willing to pay to attract and retain the digital marketing talent they need to be successful in today’s environment, and that’s great news for you. Entry-level coordinator and specialist roles start around the $40,000 mark while managers can expect to earn around $75,000 and directors upwards of $100,000. There is greater demand at higher levels, so digital marketers who land their first job will be able to climb the ladder and command a higher salary over time as they increase their skills.

Digital marketers usually don’t need a fancy degree or expensive training either, meaning you can start earning right away without student loans and other debt eating away at your paycheck. Far more important than a formal degree is firsthand knowledge and experience of the very latest in digital marketing trends and insights. The industry is growing and changing rapidly, and knowledge quickly becomes outdated. This is where a microdegree program like the GreenFig Digital Marketing Certificate comes in. You can fasttrack your career while getting up-to-the-minute training and knowledge that companies need right now, and the TPS scholarship ensures you won’t go broke while doing it.

Interested? Great — Let’s Get Started!

If digital marketing sounds like something you’d like to explore, we’ve got great news for you. As of the publication of this article, we have five full-ride scholarships available to the fall session of the GreenFig Digital Marketing Certificate program. To learn more and apply, please click here to join our community. Congratulations on starting your new journey!

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Want to share you story? Send us an email! Contact Katie at katie@theparadigmswitch.org — We look forward to hearing about your journey!