Science Communication

How to Run NASA’s Social Media

Episode 4 in the “Finishing Science” Podcast

Andrea Lloyd
The Particle

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There’s a list somewhere for best practices… but it all sounds better coming from Natalie Joseph, NASA Langley Digital Services Lead. Joseph shares both her best practices for social media and keeping in mind what you have to offer to the platform.

Meet Our Guest!

Natalie Joseph is the Digital Services Lead for NASA Langley Research Center, located in Hampton, Virginia. She mainly runs NASA Langley, but coordinates with other NASA social media accounts across the nation. Joseph is a talented multimedia storyteller equipped with a variety of skills including writing, video creation, social media, and audio recording. Before NASA, Joseph was a reporter at the Daily Press in Newport News, Virginia.

In the Summer of 2014, Joseph had the pleasure of working at NASA Langley as a Office of Education Intern as a rising junior. Later that year she hosted, produced, and created a live weekly radio show at her university called “The NatJo Show” on WMLU 91.3 FM. Natalie Joseph earned her Bachelors degree in Communication Media Studies from Longwood University.

Where can you find Natalie?

📸Instagram: heynatjo
🐤 Twitter: heynatjo

Where can you find NASA Langley?

📸Instagram: NASA_Langley
🐤 Twitter: NASA_Langley

Natalie Joseph hosts a NASA TV segment at the Seattle Museum of Flight during the Apollo 50th anniversary events in 2019.

What’s reference in this episode:

  • Read about NASA’s most recent mission to the ancient asteroid Bennu for the OSIRIS-REx collection mission here: NASA’s OSIRIS-Rex Successfully Stows Sample of Asteroid Bennu.
  • Read about the derecho that pummeled Iowa and other Midwest states here: NASA Researchers Help Analyze a Historically Powerful, Costly Storm
  • Aeronautic’s Pick One Trend
  • NASA Langley Research Center is located in Hampton, Virginia, essentially just North of Virginia Beach. It is the oldest of NASA’s centers, being a part of NASA’s predecessor NACA. NASA Langley focuses in primary research for the rest of the agency, including testing space hardware and designing flight hardware.
  • Hidden Figures references the lives of three black women working at NASA Langley as mathematicians during the early NASA days. Katherine Johnson is a mathematician who calculated flight trajectories for Project Mercury. Dorothy Vaughan is a lead mathematician who fights for the title as supervisor, traditionally a white role. Mary Jackson is a mathematician who becomes one of the first black female aerospace engineer at NASA. The film is based on Margot Lee Shetterly’s book of the same name, which became a film in 2016.
  • NASA Spinoff highlights NASA technologies that benefit life on Earth in form of commercial products. There are over 2,000 technology spinoffs since 1976, contributing a wide range of industries including health, consumer goods, and sports. Read about 2020’s contributions in this brochure.
  • NASA’s Artemis program will land the first woman and the next man on the Moon using innovative technologies to explore more of the lunar surface than ever before. Collaborating with commercial and international partners, NASA seeks to establish a sustainable exploration by the end of the decade.

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Don’t forget the hashtag #FinishingScience!

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Andrea Lloyd
The Particle

Writes about space, science, public relations, & their intersection. USGS SciCommer. NASA Intern x3 . Opinions are my own.