A True Cautionary Tale About List Building. Or, How Not to Ruin Your Response Rates.

The dumb mistake everyone tells you to make. Don’t do it.

Photo by Nynne Schrøder on Unsplash

You need a list. That’s what everyone tells you. It’s the top advice anyone and everyone gives you if you’re selling anything online or writing online. Build a list. Build a list. And they’re right. You do need to build a list.