The Partnered Pen
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The Partnered Pen

Building a Destination Brand: The Powerful Appeal of Something Pure and True

How “Find Your True North’’ became the Pure Michigan brand

Photo by Joseph Serwach at the first Pure Michigan 400.

In 1912, Harry McCann founded one of the world’s leading advertising agencies by dedicating the organization to the trademarked mission of explaining and sharing “Truth, well told.’’

MPP friends writing about life, love, and everything else in between together.

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Joseph Serwach

Joseph Serwach

Story + Identity = Mission. Author, Writer: Journalism, Leadership Culture, Communications, Religion, Education, History. Inspiration: Catholic, Polish.

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